Evaluation 4: Target Audience

Evaluation 4: Target Audience

In terms of demographics my target audience (late teens/ young adults of both genders) is made up of both employed and unemployed people who live in middle-class areas.

In terms of psychographics my target audience often considered to be obsessed with posting things on social media, interested in the most recent fashion trends and interested in going out to parties. They will often be sociable and carefree people who are interested in punk/rock/metal/other similar genres of music and have a positive attitude towards them.

They lifestyle choices include making decision based on their immediate outcome rather than any long term effects, but will often take consideration for their friends with their main outcome being to have a good time. They would also be interested in other social activities like watching the latest movies with friends, finally they have bad shopping habits such as spending money on unnecessary things and junk food.

This is what a typical member of my target audience would look like. They are roughly 18 years of age, a college student who studies music and unemployed.

They would typically shop at small local corner shops, the music the would listen to would be things like punk rock and other similar genres of music, they probably wouldn't have a favorite TV program of film  but they would have favorite music artists and bands such as linkin park or green day.

Some of these things link into my audience research task such as the place of distribution having the most popular response as newsagents.

Audience:

Gender: Male 60% Female 40%

Median age: 19

Mostly unemployed

Mostly college/ university students

Interested in music

My target audience would buy/subscribe to my magazine because it offers the most recent information about punk, rock and metal music. It would also offer freebies such as posters and coupons.

My target audience as a whole are a viable target for a magazine as dome will have a source of income but not be home or car owners so they will have disposable money. Most people of this age are interested in music so would be interested in purchasing/subscribing to music magazines. This age group is also a good target because they are very social so information get spread easily which could provide good publicity for this magazine.