Evaluation 5: Addressing an Audience

Evaluation 5: Addressing an Audience

The main points of sale for my product would typically be in small retailers and corner shops such as newsagents or in music shops. The magazine would be sold in these places because it is where my target audience are likely to buy things.

The front cover of my magazine is likely to attract my target audience because it features an image of someone of the same age using a guitar and using direct address. It also isn't too flashy,it doesn't use too many different bright colours on on the front cover because this would deter my target audience. Another reason why the front cover would grab my target audience's attention is this inclusion of free items.

Other things on the front cover include the bold and easy to read masthead which is all in black, cover lines that direct the reader to specific pages and articles by using words like “must”. I have chosen the colour scheme of black cyan and grey because these colors work well together and are what is typically used on music magazines involving my selected genres. The font style is also what you would typically expect on a metal/punk music magazine, it is goth-like and looks sloppy but professional.

The language and content that I have used in my project is suited and appropriate for my target audience, some of the content that I have written for the main article contains slang and the content is what my target audience would consider interesting.

Throughout my magazine pieces I have used informal language and I made it as if the writer is addressing a friend. This would make the reader feel welcome and want to read on.

The main article has a relaxed feel to it and my use of photos aids this feeling because it is of a typical member of my target audience wearing casual and comfortable clothes.

The overall unique selling point for my magazine is the content and how it is delivered. I expect the images that I have chosen, the colour scheme, the style and language of the magazine and the content to attract my target audience.

All of these selling points were impacted by the survey that I game to multiple members of my target audience. The things that were impacted include the colour scheme, style of content and the image that was used on the front cover.