Complete Analysis of a Music Magazine

Complete Analysis of a Music Magazine

The brand of magazine that I have chosen is Kerrang!, it has been around since the 6th of june 1981 (the first published copy). It was first meant to be a one-time installment of the Sounds newspaper. It first launched as a monthly magazine and was eventually published fortnightly, not long after that in 1987 is was being made on a weekly basis.

During the 1980s and early 1990s the magazine mainly focused on many  thrash and glam metal bands but later changed to grunge. Kerrang! grew in popularity again in the early 2000s due to the rise in popularity for the nu metal genre. In 2008 the previous owners sold the rights to the magazine to Bauer Media Group.

Kerrang! is the world's largest weekly music magazine and the median age of its audience is 22 years old, the average audience are British males.

This magazine is typically aimed at teenagers to young adults but it can be aimed at a wide variety of age groups. It constantly tries to appeal to its readers by focusing on the big things in the music industry that are happening at the time and by focusing on a wide variety of bands. This could have lead to the magazines success.

There are many multi-platform aspects of this magazine, it has its own website, apps and even TV channels. Kerrang!’s website is similar to the magazine, it offers similar and regularly updated content as well as articles on what is trending and advertisements. It's television channel is also loosely linked in with the magazine, they both showcase nu metal and pop punk /skate punk. The TV channel also tries to appeal to its audience by doing things such as their infamous rock which covers the most requested songs of the year (voted by viewers of the channel).